About Us | Shan Hai Group - TNE Partnership Facilitation

Founded on Experience, Driven by Results

Shan Hai Group was established in 2025 to address a critical gap in the transnational education market: the lack of partners who truly understand both sides of the table.

Our Managing Partner's seven years leading SAE Indonesia gave us unique insight into what Western universities need from their partnerships—and what makes them fail. Combined with deep China market knowledge from our local partner, we offer a facilitation approach that's grounded in operational reality, not just theory.

We believe in quality over quantity. Each partnership we facilitate is carefully vetted for long-term sustainability, regulatory compliance, and mutual benefit.

Founded on Experience, Driven by Results

Our Team

Meet the Partners

Combining Western institutional expertise with native China market knowledge.

Mark A. Kneer

Managing Partner

Former Managing Director, SAE Indonesia (2011 - 2017)

Mark brings over seven years of hands-on experience leading university operations in Southeast Asia. As Managing Director of SAE Indonesia, he oversaw all aspects of institutional management—from faculty development and curriculum design to regulatory compliance and student services. This deep operational knowledge means he understands exactly what Western universities need to succeed in international partnerships. His education sector MBA and data analytics background enable rigorous, evidence-based partnership assessments.

Zhao Yongkang

Business + Art Creative | Partner

Native China Expertise & University Relationships

Zhao Yongkang brings invaluable native China expertise to every partnership. Born and educated in China, he provides the cultural fluency, language capabilities, and institutional relationships essential for successful TNE partnerships. His established network within Chinese higher education—including connections to key institutions in Shanghai, Hangzhou, and beyond—enables Shan Hai Group to identify and vet partners that truly align with Western university requirements. Zhao Yongkang ensures cultural nuances are navigated smoothly and relationships are built on mutual understanding.

Our Network

Expert Consultants

Distinguished advisors bringing expertise in art, culture, and academic leadership.

Yuan Jinhua

Yuan Jinhua, a Doctor of Chinese Painting from the China Academy of Art, is an esteemed artist at the Zhejiang Art Academy and a senior consultant bridging art and commerce. His expertise in traditional Chinese painting, combined with a visionary approach to cross-disciplinary development, brings a unique blend of cultural heritage and innovative business insights.

Tan Genxiong

Tan Genxiong, Dean of Fine Arts at East China Normal University, brings artistic excellence as a member of the Chinese Artists Association and master's supervisor.

Li Xiangyang

Li Xiangyang, a national first-class artist, shapes Shanghai's art scene as dean of the Shanghai Oil Painting and Sculpture Institute and leader in cultural institutions.

Le Youxun

Le Youxun, a France-trained scholar, excels in art exhibitions and media, founding Ledao Culture Communication to preserve and promote global artistic heritage.

Our Values

What Guides Us

Partnership First

We're not transaction brokers—we build long-term relationships that benefit all parties. Our success is measured in sustainable partnerships, not quick deals.

Rigorous Standards

Quality over quantity, always. We thoroughly vet every potential partner to ensure they meet the standards required for successful, compliant TNE programs.

Aligned Incentives

Our performance-based model means we only win when you win. No upfront fees, no hidden costs—just shared commitment to partnership success.

Cultural Bridge

We navigate the complexities of cross-cultural partnerships with native expertise on both sides, ensuring clear communication and mutual understanding.

Market Opportunity

Why China? Why Now?

China represents the world's largest opportunity for transnational education partnerships—but navigating its complexities requires expertise.

Massive Demand

China has over 45 million higher education students and growing demand for international quality education that doesn't require overseas study.

Regulatory Framework

China's in-quota TNE programs provide a clear regulatory pathway—but require expert navigation to ensure compliance and approval.

Strategic Priority

Quality international education is a strategic priority for Chinese institutions seeking to enhance their global competitiveness and reputation.

Creative Industries Growth

China's creative industries are booming, creating strong demand for Western expertise in media, design, and creative technology education.

The Bridge Between East and West